User experience is vital to blockchain adoption, according to new report.
What you need to know
Blockchain is still desperately in need of a facelift, according to a new report that surveyed 102 blockchain founders and CEOs. Though the widespread commercialization of blockchain technology over the last year has introduced a number of projects with passable user experience, the report, by the Los Angeles-based cryptocurrency marketing firm Zage, said many people still find the technology too complicated.
Why it's important
This is hardly surprising. For anyone who has downloaded the Bitcoin blockchain from GitHub, installed it and managed to get the whole thing working, they won’t need to be told twice—let alone when it comes to the challenging, and experimental, Lightning Network.